Point of Sale (POS) signage covers a wide range of printed material types that get strategically placed at key locations, generally within a retail environment. From posters, banners, and shelf talkers to brochures, standees, and interactive displays, these materials serve multiple purposes. They not only inform and engage customers but also drive impulse purchases, promote new products, and reinforce brand identity.
The considered use of point of sale signage can significantly improve your sales success.
Table talkers
Table talkers are a versatile marketing tool designed to captivate and engage customers in various settings. Constructed from sturdy materials like card or foam board, or paper inserts within a hard acrylic sleeve, table talkers are durable yet lightweight signs, making them ideal for frequent handling and transportation. Their compact size makes them perfect for table and counter displays, event media, and in-store promotions.
With the right mix of information and graphics, table talkers can grab attention and deliver key messages to potential customers. Despite their big impact, table talkers remain remarkably cost-effective, making them a smart choice for in-store campaigns and point-of-purchase displays. Table talkers offer a winning combination of affordability, durability, and effectiveness, making them a great tool for any marketing strategy.
Posters
The humble poster continues to be one of the most impactful point of sale items produced with a wide range of applications and benefits. Posters can be printed on a variety of materials depending on what is best suited for their usage and the installation location. From poster paper for indoor displays, to semi-transparent PVC for lightboxes, to weather and tear-resistant films for outdoor use, the versatility of a printed poster makes them perfect signage for campaign media, event promotions, school open days, and much more.
With our high-quality signage printers and vibrant visuals, posters can effectively capture attention and convey punchy messaging. Despite their impressive impact, poster signage printing remains cost-effective, offering an efficient way to reach a broad audience without breaking the bank.
Floor and window decals
In recent years floor and window decals have become highly regarded point of sale signage that offer numerous applications and benefits. These decals and stickers can be produced on a variety of substrates based on installation location and usage. For example, adhesive vinyl for indoor displays, supermarket fridge doors or as a form of signage. Floor and window decals are hard to ignore, eye-catching, easy to install and hard-wearing, making them ideal for high-traffic areas. They can also be used to lead customers on a journey, captivating their attention and leading them to a product. For example, in a retail setting, a promotional campaign leads younger customers on an “Easter egg hunt” by following Easter bunny footprint floor decals.
Suitable for both indoor and outdoor use, these decals and stickers can be produced to meet specific marketing needs with options like anti-slip laminate and custom shapes, providing versatility, customisation, and safety. Floor decals can also be used on outdoor footpaths, retail stores and shopping centres, to drive foot traffic to a particular area or sales item.
Shelf talkers and Shelf Wobblers
Shelf talkers and shelf wobblers are great tools in retail environments. Shelf talkers are designed to attach to shelves, providing additional product, promotional, or pricing information to shoppers at the point of purchase. Shelf wobblers, on the other hand, are attention-grabbing items that protrude from shelves, capturing the attention of passers-by with movement and a focused message. These marketing signs and materials are typically crafted from more durable materials like card or plastic, ensuring longevity and visibility in busy retail settings.
Point of sale signage like shelf talkers and shelf wobblers are hard for customers to ignore due to their usage often being so close to the promoted product. Despite their impressive effectiveness, both items remain cost-effective options for in-store campaigns and point-of-purchase displays, making them essential components of any retail marketing strategy.
Point of Sale Displays
POS Display units find use in eye-catching custom product displays, point-of-purchase competition entry boxes, product samplers, and in-store promotions. They are mostly used indoors on a counter or display area, providing a visually appealing and functional solution for retailers looking to drive sales and increase brand visibility at the point of sale. POS Display units are easy to install, robust, can be made to suit a variety of sizes, and can add to a customer’s overall shopping experience when used cleverly.
Point of sales displays are generally produced from sturdier materials, such as card and artboard, and utilise hard-wearing protective films like laminates, due to their location and ability to withstand wear and tear. Templated designs are readily available from Lane Communications, or you can create your customised designs to suit specific spaces or branding needs.
Repositionable stickers and static clings
Repositionable stickers and static clings offer versatile, practical signage solutions whilst being a unique form of point-of-sale signage. Along with posters, murals and textured custom-printed wallpapers, repositionable stickers and static clings utilise special adhesives that allow for the reuse and repositioning of the signage. This can be very useful if the initial installation site is proving to be ineffective – thanks to this unique point-of-sale signage materials they can simply be removed and reused in a more effective area.
Whether they are used for campaign media, on glass doors, or for product promotions, repositionable stickers and static clings offer another advantage: the special adhesive leaves no residue upon removal, ensuring surfaces remain clean and undamaged. Additionally, their easy application and removal make them convenient for businesses, saving time, and effort, and allowing flexibility over the lifespan of a marketing campaign.
Standout sales with point of sale signage
Making use of effective point-of-sale signage in your next promotion or campaign helps engage with customers at the key moment of decision-making, increasing awareness and driving conversions at the point of purchase. With a variety of point-of-sale signage and display solutions available to suit any situation, Lane Communications can help with your next campaign to boost sales opportunities and customer engagement.
